Omoda and Jaecoo are brands owned by the Chinese automotive group Chery Automobile, expanding their global portfolio of internal combustion, plug-in hybrid (PHEV), and fully electric (EV) SUVs. During the Beijing Auto Show, Chery hosted the Chery International Business Summit 2026, where the manufacturer unveiled new models, advanced powertrain technologies, and its strategy for further international expansion, including across Europe.
The company reaffirmed its commitment to developing Omoda and Jaecoo as global brands focused on modern electrified SUVs, designed to compete not only with other Chinese manufacturers but also with established Korean, Japanese, and European rivals.
Omoda and Jaecoo at IBS 2026 – Key Facts
- Omoda and Jaecoo are part of the Chinese automotive group Chery Automobile.
- During IBS 2026, the manufacturer showcased new SUV models and outlined its future expansion strategy.
- One of the most significant premieres was the new Omoda 4 full-hybrid crossover.
- The brands are already present in 69 international markets and plan to expand to 108 countries.
- Europe accounts for 41.5% of global Omoda and Jaecoo sales.
- Chery continues to develop AI Cabin technologies, ADAS systems, and dedicated platforms for electrified vehicles.
- Omoda focuses on modern urban crossovers, while Jaecoo develops urban off-road SUVs.
- The company aims to reach annual global sales of one million vehicles by 2027.
What is the Chery International Business Summit 2026?
The Chery International Business Summit 2026 (IBS) is an international business event organized by Chery Automobile. This year’s edition took place alongside the Beijing Auto Show 2026 and brought together thousands of participants from international markets, including importers, dealer representatives, automotive media, and business partners responsible for developing Chery brands outside China.
The summit serves as a strategic platform where Chery presents new products, technologies, and global expansion plans. During the event, the company showcased:
- New Omoda and Jaecoo SUVs,
- Electrification technologies,
- AI Cabin intelligent cockpit solutions,
- Super Hybrid System powertrains,
- Technologies developed within Chery’s broader innovation ecosystem.
A key part of the event included test drives of newly introduced models and discussions regarding the future growth of Chery’s brands across European markets. Representatives from international media had the opportunity to experience the latest vehicles and learn more about the company’s long-term strategy.
IBS 2026 demonstrated that Omoda and Jaecoo have evolved into global automotive brands establishing their position within the market for modern combustion-engine, plug-in hybrid, and electric SUVs. According to Chery, the brands are currently present in 69 markets worldwide, with plans to expand operations to 108 countries and achieve annual sales of one million vehicles by 2027. Europe already represents one of the most important regions in this strategy, accounting for 41.5% of global Omoda and Jaecoo sales despite the brands currently operating in only part of the continent.
Which New Omoda and Jaecoo Models Are Coming to Europe?
One of the highlights of IBS 2026 was the official debut of the all-new Omoda 4, unveiled in China on April 26, 2026. The model expands the brand’s SUV portfolio and reflects Chery’s growing focus on hybrid technology.
The New Omoda 4
The Omoda 4 is a C-segment crossover featuring sharp body lines, a futuristic design language, and dimensions tailored to everyday use. Measuring 4.42 meters in length with a 2.72-meter wheelbase, it is positioned in one of Europe’s most competitive SUV segments.
The vehicle will be offered with Chery’s Super Hybrid System in a full-hybrid configuration. The powertrain combines:
- A 1.5 T-GDi petrol engine,
- A 1-DHT transmission,
- A 1.83 kWh NMC battery.
Total system output reaches 224 hp and 295 Nm of torque. Unlike a plug-in hybrid, the battery is automatically recharged during driving, eliminating the need for external charging.
9 Countries Super Hybrid Marathon
Another major topic at IBS 2026 was the 9 Countries Super Hybrid Marathon, a long-distance efficiency challenge involving the Omoda 5 Hybrid, Jaecoo 5 Hybrid, and Jaecoo 7 Hybrid. The vehicles covered a 625-kilometre route incorporating urban roads, highways, and more demanding driving conditions.
According to Chery, the best-performing team achieved an average fuel consumption figure of 3.4 l/100 km, highlighting the efficiency of the Super Hybrid System in real-world conditions.
New SUV Models Presented at IBS 2026
| Brand | Model | Vehicle Type | Powertrain / Technology |
|---|---|---|---|
| Omoda | Omoda 4 | C-segment crossover | Super Hybrid System, full hybrid |
| Omoda | Omoda 5 Hybrid | Crossover / SUV | Super Hybrid System, full hybrid |
| Jaecoo | Jaecoo 5 Hybrid | Urban off-road SUV | Super Hybrid System, full hybrid |
| Jaecoo | Jaecoo 7 Hybrid | Urban off-road SUV | Super Hybrid System, full hybrid |
The company also confirmed that additional models and powertrain variants will be introduced before 2027, creating a broader portfolio tailored to different customer requirements across international markets.
What Technologies Is Chery Developing?
Chery continues to invest heavily in hybrid and electric powertrains, intelligent cockpit systems, connectivity solutions, and advanced driver-assistance technologies. Many of these innovations are already being deployed across Omoda and Jaecoo vehicles.
Super Hybrid System (SHS)
One of the company’s most important technologies is the Super Hybrid System (SHS). The system combines:
- A combustion engine,
- An electric motor,
- A dedicated DHT transmission.
The primary objective is to reduce fuel consumption while increasing overall driving range for electrified vehicles.
EV and Hybrid Platforms
Chery is also developing dedicated EV architectures and modular vehicle platforms that allow multiple powertrain types to be deployed efficiently across different markets. Significant investment is being directed toward battery development, DC fast-charging solutions, and improvements in overall energy efficiency.
AI Cabin and Smart Cockpits
Artificial intelligence plays an increasingly important role in Chery’s strategy. AI Cabin systems integrate connectivity services, voice control functions, online services, and digital driver interfaces. The goal is to create highly personalized user experiences and improve overall vehicle functionality.
ADAS and Intelligent Mobility
Chery is simultaneously expanding its portfolio of Advanced Driver Assistance Systems (ADAS), including:
- Lane-keeping assistance,
- Adaptive cruise control,
- Surround-view monitoring systems,
- Urban driving and parking assistance features.
The company also showcased innovations developed under its AiMOGA Robotics initiative and Vehicle-to-Pedestrian Delivery (VPD) project, underlining its ambition to create a broader technology ecosystem encompassing AI, connectivity, automation, and intelligent mobility services.
What Is the Difference Between Omoda and Jaecoo?
Although both brands belong to Chery Automobile, they target different customer groups and market segments.
Omoda
Omoda is positioned as a manufacturer of modern urban crossovers aimed at younger buyers interested in design, connectivity, and electrification. The brand focuses primarily on EV and PHEV technologies while emphasizing a futuristic and lifestyle-oriented image. Its portfolio mainly consists of C-segment crossovers and crossover-coupé models.
Jaecoo
Jaecoo develops larger SUVs inspired by traditional off-road vehicles. The brand describes its positioning as “urban off-road,” combining rugged styling with comfort and practicality for everyday driving. Many models incorporate all-wheel-drive systems, dedicated terrain modes, and technologies that improve off-road capability.
Why Is Chery Developing Multiple Brands?
Chery follows a multi-brand strategy designed to address different customer groups and market segments worldwide. Each brand has a distinct identity, positioning, and product focus.
Key brands within the Chery ecosystem include:
- Chery – the core mass-market brand offering SUVs, sedans, and electrified vehicles.
- Omoda – modern urban crossovers with a strong focus on technology and lifestyle positioning.
- Jaecoo – urban off-road SUVs combining premium-inspired design with practicality.
- Jetour – travel and adventure-oriented SUVs aimed at families and outdoor enthusiasts.
- Exeed – premium SUVs and upscale passenger vehicles.
- Exlantix – electrified premium models, including EVs and EREV vehicles.
- Soueast – affordable SUVs and family-oriented vehicles developed for mass-market customers.
What Are Omoda and Jaecoo’s European Expansion Plans?
Europe remains one of the most important pillars of Chery’s international growth strategy. The company continues to expand its dealer network and increase its presence across European markets, particularly in the rapidly growing hybrid and plug-in hybrid SUV segments.
According to Chery, Europe is expected to play a central role in the future development of Omoda and Jaecoo. The manufacturer intends to broaden its model range, strengthen aftersales support, and expand local business operations across the continent. The strongest growth has so far been driven by vehicles equipped with the Super Hybrid System, reflecting growing consumer demand for electrified SUVs that combine long driving range with lower fuel consumption.
Conclusion
The Chery International Business Summit 2026 highlighted the accelerating global ambitions of Omoda and Jaecoo. New models such as the Omoda 4, continued investment in Super Hybrid technology, AI-powered vehicle systems, and ambitious international expansion plans indicate that Chery is positioning both brands as long-term players in the global SUV market.
With Europe already accounting for a substantial share of worldwide sales, Omoda and Jaecoo are expected to become increasingly visible competitors in the region’s rapidly evolving market for electrified SUVs.
