About AUDI
The Audi vehicle catalog presents Audi AG, a renowned German manufacturer of passenger cars, distinguished in the automotive market for its long and rich history, innovation, and luxury vehicles. Based in Ingolstadt, Audi is part of the powerful Volkswagen AG group, tracing its roots back to 1909, founded by August Horch. The name 'Audi' is derived from the Latin translation of Horch's surname, meaning 'listen!'.
History of Audi: Beginnings and Early Successes
Audi's history began with August Horch, who co-founded Horch & Cie. in Cologne in 1899. After leaving the company due to a conflict with the board, Horch founded Audi Automobilwerke GmbH in 1909, marking the first use of the Audi name.
Success in Rallies and Technological Development (1912–1945)
Audi gained international fame after triumphs in the International Alpine Rally between 1912 and 1914. During this period, the company transformed into Audi Werke AG and began developing innovative technologies, including the introduction of the Type K with a left-hand steering wheel.
Post-War Changes and Development (1945–1968)
After World War II, Auto Union AG (Audi's predecessor) faced difficulties but was eventually taken over by Daimler-Benz and later by Volkswagen AG. This allowed Audi to continue developing, especially after introducing the Audi 100 in 1968.
Modern Audi and Innovations (1969–Present)
The merger with NSU in 1969 marked a new era for Audi. The introduction of the quattro drivetrain in 1980, innovative solutions like the Audi Space Frame, and TDI engines cemented Audi's position as a leader in the automotive industry.