Brand models Mercedes-Benz

Car catalog Mercedes-Benz

The Mercedes-Benz vehicle catalog outlines the journey of Mercedes-Benz, a brand manufactured by the Mercedes-Benz Group (formerly Daimler-Benz), as one of the most recognizable and respected manufacturers in the automotive industry. Nearly 70% of the company's shares are held by investors outside of Germany. Mercedes-Benz is renowned for producing passenger cars, vans, trucks, and buses, and in the passenger vehicle segment, it is considered one of the oldest and most prestigious brands.

Beginnings and Brand Development

The history of Mercedes-Benz dates back to the 1880s when Karl Benz and Gottlieb Daimler independently initiated the development of motorized transport. The brand's first logo, based on the inventors' surnames, assured quality. Soon, the name 'Mercedes,' derived from the daughter of Emil Jellinek, became the new brand for DMG products. This change accompanied technological innovations and the introduction of the first cars with four-cylinder engines.

Mergers and Alliances

A significant moment in Mercedes-Benz history was the merger with Daimler-Benz in 1926. The acquisition of Chrysler in 1998 aimed at expanding into the American market. However, due to Chrysler's financial issues, Daimler sold its shares in 2007. These changes allowed Mercedes-Benz to renew its reputation and continue developing innovative technologies.

Philosophy and Products

From its inception, Mercedes-Benz has focused on quality, fascination, innovation, and safety. These values are evident in their wide range of vehicles, including passenger, sports, racing, and utility vehicles. In 2006, the brand's museum in Stuttgart was opened, showcasing the company's history and achievements.

Evolution of the Logo and Brand Value

The Mercedes-Benz logo, a three-pointed star, is one of the most recognized symbols worldwide. According to the BrandZ Top 100 report, Mercedes has a brand value of $21.535 billion, ranking it third among automotive companies globally. Changes in model and engine designations show the company's adaptation to modern trends and market needs.